The Silverfox Hustle Podcast
The hustle beats talent when talent doesn't hustle. The Silverfox Hustle is all about showcasing positive attitudes, great work ethics and consistent quality work. The Silverfox Hustle will be the vehicle that will inspire, motivate and share positive stories through its extraordinary guests. Host and creator, Shasi, is a former professional football player and now a coach developer as well as a commentator and pundit. He shares all the values and beliefs of the Silverfox Hustle. Enjoy the journey and stories! Cheers!
The Silverfox Hustle Podcast
Silverfox Hustle Football Talk - Inside Koach Hub with Tariq Cassim
Tariq Cassim, co-founder and CEO of Koach Hub joins me as he introduces the platform that could and have been a life saver for football academies, coaches, parents, clubs and federations.
Tariq takes us on a journey from his beginnings as a football dad to creating a groundbreaking platform that fills the crucial gaps in player data for youth football. We dive into the persistent challenges parents and coaches face in accessing comprehensive match statistics and discover how Koach Hub aims to make a change to this.
We delve into the nuts and bolts of Koach Hub, a platform designed to streamline operations for grassroots sports clubs and academies. Learn about the robust technology stack that includes mobile and web applications, as well as integrations with wearable tech partners. Tariq breaks down how Koach Hub captures essential player data—attendance, injuries, bio-data, match statistics—and consolidates it into a single, easy-to-access platform. Discover how this technology not only keeps parents informed about their child's progress but also maintains player records across different clubs, paving the way for a more seamless football experience.
Hear how Koach Hub has collaborated with regional clubs and grassroots academies, including partnerships with the Laos Football Federation. All these and more on this latest Football Talk episode. Enjoy!
Inspiring stories of resilience: overcoming struggles, finding purpose, transforming lives
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This is the Silver Fox Hustle podcast and I'm your host, shasi, and today it's another episode of the Football Talk episodes, and in the house today is a special guest. But before that, please do not forget to click on the follow button, subscribe button. We are on YouTube, spotify, apple Podcast. We do not forget to click on the follow button, subscribe button. We are on YouTube, spotify, apple Podcasts. We're everywhere. So please click on the follow and subscribe button.
Speaker 1:Now, today we are going to talk about technology in football. Yeah, I know, I did speak to someone from Catapult some time back, mr Benoit, my good friend and we did speak about technology in sport and how we can use it, especially in the professional football level. But today we've got a co-founder and the CEO of Coach Hub and that's spelled as K-O-A-C-H-N-Hub, h-u-b, and he is going to share with us a little bit more about technology and how it can be used, I think at the present moment here in Singapore, especially with the SYL on the Singapore Youth League, on how the academies can be using this platform. Welcome to the podcast. The co-founder and CEO of Coach Hub, mr Tarek Kasim.
Speaker 2:Thanks, ashir, good morning. Thanks for having me. I've been following your podcasts over the years and to be actually in it is an absolute honor and a privilege, so thank you very much.
Speaker 1:Yeah, and it's an honor to have you in as well. Thanks for being here. You have been busy traveling here and there and everywhere the past couple of weeks. Is this for business or for?
Speaker 2:I wish it was for pleasure, but no it was for business. Yeah, I've been quite busy, but I guess in this moment busy is good.
Speaker 1:Good, good, yep, yep, and I think we'll talk a little bit about that part where you know you were overseas doing a little bit of business, and we will talk a little bit about some things that you have tied in, you know, with some federations the past couple of weeks. Now I just want to talk about how Coach Hub started with you, and I was reading this and this was in the Coach Hub website. It says this is how the story began. Our product journey mirrors the transformation of a father into a dedicated soccer dad. It's a deeply personal journey that our co-founder, tariq Qasim, took, and we're proud to enable that transformation to countless parents around the globe. Now, when I was reading this, tariq, what caught my eye was the parents bit. You know the father bit, which is you, obviously, and I quite like that because I'm a football dad as well and we have football moms everywhere and it's so, so huge here in Singapore. I think you know that your son is playing as well. Take us through how this journey started with you, tariq.
Speaker 2:Yeah, so personal story indeed. So I've been in tech all my life, for more than the last two decades Working for large organizations banks, airlines, doing digital transformation projects and, yeah, my son plays football and it came to a stage where I had to decide look, am I going to continue with my career or do something different that could help my son and, like you said, thousands of other kids around the world? Now what I realized very quickly as my son started his journey is there is no player data which actually could back him to go to the next level. Right, because you know you start in grassroots and go into the academies and go up the ladder right. And, as you know, football is like a pyramid. So in youth football, especially at the lower age groups, there was no data, and that led me to go and speak to other parents, coaches, and that's where I realized that there is nothing to back a kid's performance in terms of data.
Speaker 2:So that's what made me, you know, make the decision.
Speaker 1:So when you say data and backed by data, and you wanted your son to have all this data at your fingertips and whatever, what was basically missing? And how would you think that you know the academies or you know whatever clubs at age group level? How do they, you know, come up with their data in your own view?
Speaker 2:Yeah, so if you look at the most simple form of data, let's say match statistics, Currently this is going on in so many other leagues around the world. Let's assume I mean our sons. They are the similar ages, right, they play a season. As a parent, I don't have the data of how many matches he played, the opponents he played against, you know, potentially the goals assist hopefully not by the red cards or yellow cards it's there somewhere.
Speaker 2:It's either with the league organizers, it's maybe with the academy or the club, or it may be in, you know, little bits of paper shoved under some cabinets.
Speaker 1:The coaches, the individual coaches, they have their own Exactly, they have their own little notes. So if I wanted something immediate there was nothing kind of in my fingertips, Interesting and yeah, that seemed to be a problem.
Speaker 1:Exactly, you know Exactly. I think you really hit on something there, because take, for example, academy A. They play in today's game, for example in the SYL, and then a so-called match report comes up. And it comes up written, typewritten or whatever by the coach, the individual coach, correct? And then what happens then? Right, so it's only for the consumption by the coach, the individual coach, correct. And then what happens then? Right, so it's only for the consumption of the coach, maybe for his feedback to the players? Maybe, yes, and even if it goes out, it's not immediate.
Speaker 2:You know that kind of thing Correct. It's not immediate and I think it's not consolidated as well.
Speaker 1:Right.
Speaker 2:Because the match report has the information of all the players and statistics and there is a considerable amount of data in the report, right, but if you take a look at a parent's perspective or even a coach's perspective, he needs a bit of effort to consolidate 10, 15, 20 match reports into the different players you know, put it up in an Excel sheet and get one consolidated report per player.
Speaker 1:This will only happen if the individual parent does it on his own. You know what I mean, like he tracks only his player, his son.
Speaker 2:Yes, yes, correct.
Speaker 1:And not many will do that as in consistently every single game. Okay, how many minutes did he play Yellow cards? What was the performance like? How long did he run? How much did he run Passes into the attacking third, whatever? So it's a tough one, isn't?
Speaker 2:it. It's very tough, sashi, and I know a couple of parents here in Singapore who actually track it. I mean they are at the stadium, I mean dedicated soccer dads. Right, they are at the stadium taking it on. The notes on their phone. But yeah, it's all manual at the moment. Right right right.
Speaker 1:So you decided to yeah, okay, let's start this one. It's amazing, Like from scratch. So you got a partner.
Speaker 2:Yeah, so I thought you know I'm going to quit my full-time job. Wow, at that time I was working for a Danish company in Singapore heading their software development for the region. I called one of my partners, a co-founder. His name is Kamila. I called him and said look, let's. I said, look, I want to quit my job and start this company and do this. And his first question was bro, are you all right?
Speaker 1:Yeah, are you all right?
Speaker 2:What got into you? And then I explained, I explained the situation to him and he was a former rugby player, uh, professionally, and he immediately got it and he was like look, this is not only for football, but but yeah, it's almost every sport. Yeah, uh, you know this, this problem, uh is there and yeah, and uh, you know, like they say, the rest is history, wow wonderful, so how long has this been going? From the time it started. We are in our third year at the moment.
Speaker 1:Right and we will talk about, you know, the people, or the academies and the clubs and the federations that you hooked up with in this very short span of time three years is not long, you know, it's a very young company and we're going to talk about that let's for the viewers and to listeners listening in to this. Let's break this down, you know, because, yeah, okay, this is the solution, but what does it entail? What goes into the product? Which is Coach Hub, right, so let's break this down. Which is CoachHub? Right, so let's break this down In terms of the what. So we talk about the technologies, the wearables and the software and whatever. So how does this work now? Tariq?
Speaker 2:So CoachHub is a mobile app. It's on the cloud, as we call it, so it's a SaaS platform. It's a platform on the cloud Academies. So basically, the coaches, the parents, the players, they can download the application from Google Play or Apple the stores. It runs on iPhones, androids, tablets and for some of the you know kind of the heavy lifting components, there's a lot of labor intensive work from the club side we have a web version as well. So that's kind of the technology stack on how it works.
Speaker 1:Okay, so that's the technology part. How about the hardware, the wearables? And whatever it must be a wearable.
Speaker 2:No, so we are actually a platform, okay, and then what we do is we are partnered with wearable companies Right Say, for example. We are partnered with Playmaker. Okay. We are partnered with Beyond Pulse. Okay, then we are partnered with a league management platform called.
Speaker 1:Dribbble. Okay.
Speaker 2:And hopefully many other wearables. So we kind of become a data aggregation platform where we consolidate the data from these different devices.
Speaker 1:So talk to us about the wearables. What kind? Okay, for example, academy A right, so what do they have to do in terms of, yeah, you sign up for the platform and CoachHub and all. So, in terms of the wearables bit, what do they have to do?
Speaker 2:So what CoachHub does is? There are a couple of things that the platform does. One is, like I said, lack of player data, so we capture player data. Now, if you look at player data, we capture basic stuff for clubs.
Speaker 2:So, we capture attendance Hopefully not, but injuries of players. There are statistics of every matches, every games, etc. And then we have an integration to wearable devices where a club can subscribe to one of the wearable integration partners, purchase those wearable devices and then we suck that information as well. So what Coach Hub does is it's a combination of attendance, injuries, the players' bio data and everything related to a player, including the wearable component.
Speaker 1:So actually, if a club wants to sign up without the wearables, it's okay. Oh, 100%.
Speaker 2:So how we have developed it is Sashi. We have developed it especially with grassroot clubs and academies in mind, because if you look at the top tier clubs, they have all the fame, they have the resources, they have the money to develop anything and everything they want, but the grassroot sector is the most ignored sector of the sport, as you may know.
Speaker 2:But interestingly, that's the sector that provides the players, because, invariably, all the stars have played for some grassroots. So if you look at you know, back to your question about a grassroots club of them using us without these wearables, okay, 100%, because we bring in all the club operations into one platform. Okay. A simple example if you go to a particular academy, they could be using Google Calendar for scheduling. Yep.
Speaker 2:WhatsApp to message the players. Right Excel sheets to monitor player statistics. Right they could be using Google Calendar for scheduling WhatsApp to message the players. Excel sheets to monitor player statistics. So we kind of combine everything into one single platform, the wearables is just a plug-in to what we do.
Speaker 1:Okay, so I'm a dad now, right, I want to know all the information without the wearables, right? So what are the kind of information that I can get if the club is subscribed to this coach hub?
Speaker 2:Sure, so all the basic information of my son or daughter.
Speaker 1:Okay.
Speaker 2:Height, weight, the height and weight progress Right. Then we have what we call the IDP, the individual development plans, or the individual action plans, as they call it. So almost every club. They follow the four corners model, which is technical, tactical, physical, social. So based on that they grade the kids you know what your shooting is, how you're shooting, passing, dribbling, if it's like communication, leadership, so it's kind of that 360 degree view of the kid. All that is maintained. Like I said, attendance is maintained as well. Hopefully not. But injuries, if there's any medical conditions, injuries, because again, sashi, in youth football injuries is something that's a bit ignored. Yeah, so that's saved as well.
Speaker 2:And obviously the match statistics Nice. So what we do is we give that whole 360-degree view of a player and everything and anything he does.
Speaker 1:So this will be in the records for the club itself, right, 100%. And if, for example, the player moves on to Club B, for example next year, Correct. So if that particular club has Coach Sharp, then it's not a problem. So then you can then the players. What do you call it? The records are there in history, correct in the in the club's history in terms of the year maybe he played in 2000 and whatever 100.
Speaker 2:Yes, so the club. The club has the player's history.
Speaker 2:But remember, when it comes to data, the club owns all the players data, right, but as a player, I own my data as well so if I'm to go to a different club, okay, I can export my data and have my data in a PDF file or something like that, so that is not lost, even for me as a player. One latest development, and which I'm sure we'll talk about in a while, is what we have done is actually we also built a scouting platform on top of this for federations, where the scouting platform sucks in all the information into one consolidated view. So as a federation or association, I get a bird's eye view of all the data of every player in the nation. Wow.
Speaker 2:So basically, let's assume your son has played two or three clubs over, let's say four, five, six years.
Speaker 1:Yeah.
Speaker 2:All that consolidated data is in our scouting platform anyway, which could be viewed by the federation or your son or daughter as well.
Speaker 1:Wow, this is, this is brilliant. Actually, you know, because we talk about the scouting network and all this makes it a little bit easy for you know, the federation to actually look at the path of this player so far and what he's done maybe in 2019, for example, and then now and what his progress is and things like that.
Speaker 2:So you've actually worked with the federation on this? Yes, we are currently working with the Lao Football Federation and they have implemented us. They are using us.
Speaker 1:We will talk about this tie up. I think this is a wonderful example as well. This is a question I need to ask you right. Has there been any request from a client like something out of the world? I don't know, maybe they want something else out of the box, have you?
Speaker 2:Yes, we do get a lot of requests from clubs, okay, but again you'll be surprised by the requests because again, look, I mean out of the box, have you? Yes, yes, we do get a lot of requests from clubs, okay, but again you'll be surprised by the requests because again, look, I mean we are a football app and looking into data and operations yeah. But even requests like look, can we track payments through the Coach Hub app, because Payments of what Players play academies Most of the clubs are pay-to-play. Okay.
Speaker 2:Can we track payments. So that was a massive request we got from quite a number of clubs.
Speaker 1:It's a good question. Actually, it is a good question.
Speaker 2:Right and I mean and it works, you know because? So now what we have done is so, based on that request we have, we have developed a payment module which now automates the entire payment collection of a club or an academy. So that's automated, so there is no need of an accountant calling your parents and saying, look, you missed the payments and all. So that is one. But more on the football development side. Yes, there are clubs, because we work with very grassroots clubs. An example is Garuda Lions is an Indonesian grassroot club.
Speaker 2:It's a non-profit club run for the kind of underprivileged kids in Jakarta. So we work with them. So it's the very basic version that they use. But at the same time we work with some academies and elite academies as well so the more elite academies have asked us for you know, is it possible to bring in more data, more? Parameters Okay. So it's a mix of requests that we get from clubs.
Speaker 1:So you do take in feedback and try to do something about it. The payment thing, you've actually done it.
Speaker 2:We have done it. So what we do is actually, we take feedback from clubs Right, and we are very serious about feedback, because that's the only thing that could help us improve. Of course, good feedback and bad feedback Right, it helps us develop a better product. So what we do is we take feedback from clubs. We have a product team that takes in all this feedback, and then what we do is we validate that feedback with our other customers around the world. Okay, uh, we check, look, is this relevant because we are a single platform? Okay, uh, is this relevant? Uh, should, should this? Um, you know, would this work for you? Okay, and then, if it's um, a overwhelming majority, or if we find that it makes sense, then we include it. So we do a release, or new feature release, uh, every quarter right, right, this Actually it's a great one, especially the.
Speaker 1:I didn't think about the payment part. You know, obviously it's not part of football and whatever, but academies, right. So they want that to be automated as well.
Speaker 2:And it's relevant, shashi, because I mean you got to buy your jerseys and you know.
Speaker 1:You know, as in if we're talking about the automated part, you know that you haven't made your payment.
Speaker 2:Yeah, yeah, it's as easy as that right yeah, 100% Nice Beautiful.
Speaker 1:Now you know, with all the benefits, you know, that clubs can have, players can have, parents can have and the federations, right, let's look at Lau. I think we talked about Lau with you, working with them, and I think we've got to give a shout out to Sundram, who is the technical director of Lau, our own Sundram Muti, from Singapore, as well as Mr Herman, correct, you know, he is the head of coach education, correct, in Lau, and they are doing a great job there, 100%, absolutely brilliant job. So shout out to you guys if you're listening and you're watching this, herman and Sundar. But let's talk about Laob. What is the tie-up with them?
Speaker 2:So I've been in touch with Coach Herman when he was in Singapore, yeah, and as he got appointed as the head of coach education for LFF, we had a chat and it was just a casual chat, as we most often have, and he's like, look, how could Coach Hub potentially help Laos football? And that's when I said, look, let's get on a call and we can demo what we could do. He got Coach Sundaram on the call as well.
Speaker 2:We demoed the platform and showed him the potential benefits of the platform and how it could help football, not only within the federation but for the whole country. And very proud to say that, if I'm not mistaken, it was within 36 to 48 hours Sundaram called me and said look, let's do it and let's implement Coach Hub within LFF. So the tie up is we are working with the federation and the federation has academies, youth development academies, so Coach Hub is being used within that and within a few other clubs playing in the Laos football youth league as well.
Speaker 1:So it's wonderful, isn't it, that they are actually using Coach Hub. So does it trickle down to the clubs in Laos? Every club, every academy how does this work? Or every club? Sites only?
Speaker 2:right. So what happened was?
Speaker 2:we took it in phases because it's a big project and, to be honest, I was a bit worried when it was Laos as well, because, look, english is not their main language, but they say sports is a universal voice. So that was really apparent in our project. Phase one kicked off with the Lao football their own youth development centers. So we started off phase one in February with the they call it the Champi Champa Academy in Vientiane, which is the capital of Laos. We started off with about 150 players on platform and about 20 to 30 coaches, if I'm not mistaken. So that was phase one.
Speaker 2:Phase two to answer your question was yes, clubs in Laos are using us as well, but it's only the clubs at the moment that are playing in the Laos Youth League, very similar to the SYL. So all of those clubs are using coach hub, right, uh, as part of this project, nice, um, fast forward, um, I think six months or seven months now since we launched, okay, uh, we have over 1500 players on platform in four provinces, okay, so they have implemented it to quite some remote provinces in Laos as well.
Speaker 1:Nice, nice Okay.
Speaker 2:We have over 500 coaches on platform. So at any time that Coach Sundaram or anyone in the the federation want to see how many coaches do I have with you know? A licensors, b licensors, how? When is their license up for renewal or whatever? Within a click of a button, they have all that information. Wow, and and and. We are also using it within the Lao Youth League as well so actually, you know what.
Speaker 1:It's not only about the players, it's about the coaches as well, information about the, the coaches. You know you can use this platform to actually track the coaches movement as well. You know for sure, and like you said, you just said it, the licenses that they have, you know they can update it. It's like kind of like an NROC kind of thing. You know in Singapore. It's excellent. Just before we talk about Lao a bit right, you spoke about just now the Garuda Club, correct? Which is so called the basic ones. So what can a club or academy with the basic level of you know, subscription to Coach Hub? What can they have or what kind of information can they get?
Speaker 2:so all the information that any other club has, because actually, again, one of the promises that we made when we set up Coach Hub on a very serious note is we don't want anyone to get left behind. Okay.
Speaker 2:Right and also one of the reasons was we are looking at, you know, kind of democratizing technology within the sport. Right Again, if you look at, you know, garuda Lions, like I said, as an example, these kids would never be known by the federation because they are what you call kampung boys, tucked away in a small village. Nobody knows about them. So now, because of Coach Hub, there is a potential for even one of the brilliant kids who comes from very wayward background or far away place to be noticed and we don't know how many kids have slipped through the nets because the lack of that data.
Speaker 1:So they use basically all the features that coach hub has the basic information, they can track the player statistics, everything, but obviously possibly not the variables, because that that adds on to the cost, of course, of course now, this is the question for you, right, and I I've been listening to you for about what 20, 20, 20 odd minutes, you know talking about this to me, to me, if, if you want to start off, you know, basically, let's not talk about the professional clubs and all. We just talk about the grassroots and and whatever. It's kind of a no-brainer, you know, no-brainer, but we'll talk about the cost later on. Let's talk about the syL, right? I feel, in my opinion, why not?
Speaker 1:You know the Singapore Youth League, which started this year. I don't have the numbers in terms of the number of academies that are taking part. It's huge, by the way. Anyway, it's different age groups, the number of players, it's immense, it's massive. It's just like the JSSL. Anyway, it's similar. I'd say I would go for it, right? What can you so you can actually do this for the SYL as well?
Speaker 2:We could, we could.
Speaker 1:We could do it, yeah for sure, and it will be like at the fingertips of the players. Parents coaches and even the federation 100% if they have. You have what?
Speaker 2:and also talking about SYL. I mean Biharke did something brilliant, which is the club accreditation.
Speaker 2:So the clubs are accredited from, not to second level, 1, 2 and 3 and then based on that you know the SYL was structured we could help even in the club accreditations, because we kind of templatize everything. Okay, because as part of the accreditation you need to give a list of your coaches, the licenses that the coaches have. Okay, you know, list of your players, right, facilities and everything. So that's why I think Coach Hub could potentially help as well, because we have all that information and we standardize that information where the federation could use that, yeah, in a standard format, I guess.
Speaker 1:It's beautiful. I just want to ask you this before I start talking about the cost of this, right? Anyway, I know, if you're watching these coaches and academies, you want to know that, you know. And this is just like a marketing platform, right, but never mind, it's okay. I just want to ask you this, right, what is the difference between you guys and, say, catapult? Because I've spoken to Benoit and he is great as well, and I just do have the feeling that he's going for the bigger elite federations, even clubs. Obviously, you know, but what are the differences, you know, between, say, catapult and you guys?
Speaker 2:So Catapult gets classified as a wearable devices, right. It's the sports vest. So I don't see the likes of Catapult Beyond Pulse Sports Radar as competitors. I guess we complement each other Because what we do is we are a data aggregation platform, which we call it platform or wearable agnostic so we can integrate with any wearables out there and we consolidate that data.
Speaker 2:But at the same time, we do other things. Like I said, club operations, like attendance taking, player statistics, the IAP, you know, injuries, all of that. So, with the likes of Catapult and all the wearables out there, I think we complement each other because there's so much we could offer the clubs currently using them. Beautiful. And they could offer all their technology and the wearable technology and the data to the clubs using us. Nice. So I see it as a perfect feature, brilliant, nice. So I see it as a perfect feature. Brilliant.
Speaker 1:Any other people doing this at the moment here in Singapore?
Speaker 2:No, in Singapore, not that I have heard of Right, but, you know, in the rest of the world there are platforms doing similar things, but again, when you look at a competition Sashi I think most of the platforms are multi-sports ah, yes, if you look at there are massive companies out there that does 10-15 different sports, right, but this is where we are unique, because we are football, and football only okay and we bring anything and everything with regards to football right, so we are specialised in that.
Speaker 2:So that's why I guess it's our value proposition.
Speaker 1:Spoken like a true football dad Wonderful.
Speaker 2:Now how many countries have you guys reached? We are currently in 14 countries. Okay, and again, sashi very proud to say that we have not spent much marketing dollars to get into those countries, because we are still a startup, spent much marketing dollars to get into those countries and because we are still a startup, we are currently in the phase of raising our seed funds. So all this traction that we have currently got is by word of mouth and references, so happy about the growth Nice nice.
Speaker 1:And you, Koshyap, was the winner of something. Tell us about it.
Speaker 2:Yeah, we were the winners of the Sports Singapore's innovation grant they call it the InnoGrant for last year, nice. So we were one of the companies that won that grant. Okay, and it's with that grant that we built the scouting platform that would help federations and academies Beautiful.
Speaker 1:Well done and congratulations, my friend. Thank you, Wonderful. Well done and congratulations, my friend, Thank you, Thank you. I want to ask you this right Obviously, you go out there and you try to sell the product, the service, and what have you right? What kind of resistance have you faced so far and why? What is the main? Probably, if I'm an academy, why wouldn't I take you From your experience reaching out to them?
Speaker 2:So there is resistance, again, like I, from your experience reaching out to them. So so that is resistant. Yeah, again, like I said, sashi, this is, this is something new. Yeah, because I mean, again, we are looking at the demographic of clubs, we are going into, right, grassroot academies. Tech is new and clubs are, and humans, by nature, we don't like change, so it's, I guess the fear of the unknown is where we see that the resistance comes from. Right, excuse me. And I think that's where we say look, we call them for a demo, we demo the platform.
Speaker 2:And when they find out that, hey, hold on a minute. Actually our work is much easier with this platform, rather than working on three, four different platforms on a piece of paper, you know, storing data here, there, everywhere. That's when they kind of warm up and say, okay, look, it looks like Coach Hub is going to make my life easier.
Speaker 1:Actually, you know what's the best thing to me, at least from a layman it's so immediate, it's on the phone, it's there, and that's what we are doing anyway, right Every day on the phone Exactly Almost 24 hours a day. So that's one of the main things right Now, tariq, let's talk about. We talk about resistance.
Speaker 2:Is course one of the resistance from maybe an academy, would you say yes, yes, it is a resistance again for the, let's call it the lower tier academies, more of the you know, the proper grassroots, the non-profits Cost does come into play. Right.
Speaker 2:But again, that's why I said, sashi, that what we do is we tailor, make our package to suit their needs. And obviously there is a base price but we try to do anything and everything to make sure that they don't get left behind and that they can also enjoy the benefits of our platform.
Speaker 1:Is this a yearly subscription kind of thing?
Speaker 2:Yes, it's basically a monthly subscription charged to the club based on the number of players that the club has. So we club based on the number of players that the club has. So we only charge by the number of players that the club has. The parents get their access for free, and so do the coaches.
Speaker 1:So it's paid by? Yeah, okay, it's paid by the club, so it's more of a business-to-business model.
Speaker 2:Right, right.
Speaker 1:So you know any last words from you, tariq. So you know any last words from you, tarek. You know, I think, to me at least I try it because I think it's a wonderful thing to have, especially for parents. I think parents, if you're listening and you're watching this as well, I think it's a wonderful platform to have you know, to actually know what's going on with your son, with your daughter, for example, and you know so any last words if you want to say anything to you. Know parents and academies as well.
Speaker 2:Yeah, just join us, you know, just join us, let's work something out and at the end of the day, it's all about the players and helping them to go to the next level. So that's one of the promises that Coach Hub has made made to kind of help the players as well. Yeah. And yeah, would be more than happy to have a chat with anyone who is interested and yeah, that's about it Moving forward any plans like to expand further?
Speaker 2:Yes, yes, we have big plans, so Indonesia is in the pipeline as well. I just got back from Jakarta and we just signed the MOU with the females female women's association. I just got back from Jakarta and we just signed the MOU with the Females Football Association of Indonesia.
Speaker 1:That's a huge market as well. Right, the women's football? Oh, absolutely.
Speaker 2:Women's football is massive, and so we are looking at plans to expand within the region. Of course we'd love to work with more federations, because I think that's where the potential could be truly seen and that's where we could, you know, kind of go into the country as a whole. But yeah, within the region there's plans to expand over the next year or so.
Speaker 1:Nice, tariq. Thanks for being here, thank you, sasheed, to you know to actually explain, and thanks for being patient as well. You know, because I think listeners would want to hear how this goes out, how it works specifically, and federations as well, how it works for them scouting network as well. I think it's brilliant to have a record of players for the federation to take a look at. I wish you all the best going forward and I hope you secure more deals, because I think it's a great platform. This has been the latest episode of the Silver Fox Hustle podcast, the football episode. It was all about technology and, obviously, with Coach Hub. Till the next episode, we see you again, cheers, Bye.